The burgeoning demand for sustainable products has significantly impacted the jewelry industry. A notable shift is the rise of the “green jewelry” trend, where consumers prioritize ethical sourcing, eco-friendly materials, and transparent production processes. This movement is not just about aesthetics; it reflects a growing global consciousness about environmental and social responsibility, pushing brands to adopt more sustainable practices.
Exhibitions are becoming key platforms for showcasing these eco-conscious designs. Here, jewelry makers emphasize using recycled metals, lab-grown gemstones, and alternative materials like reclaimed wood or recycled glass. These sustainable choices minimize the environmental footprint associated with traditional mining and production, appealing to a new generation of environmentally aware buyers.
Adding to this modern approach, many exhibitions in Indonesia are now facilitating seamless transactions for international tourists through QRIS. This Quick Response Code Indonesian Standard (QRIS) payment system allows visitors to make purchases simply by scanning a QR code with their mobile banking or e-wallet apps, bridging convenience with the green movement.
The integration of QRIS at these exhibitions signifies a progressive step. It not only streamlines the purchasing process for tourists from countries where cross-border QRIS is enabled (like Malaysia, Thailand, and Singapore) but also aligns with the broader push for digital and less-cash transactions. This reduces the need for physical cash and potentially foreign exchange hassles.
This technological adoption indirectly supports the green jewelry trend by enhancing accessibility and efficiency. When transactions are smooth and secure, it encourages more engagement with sustainable products. Tourists, already interested in unique and ethically made items, find it easier to complete their purchases, bolstering the market for green jewelry.
Furthermore, the transparency offered by some green jewelry brands regarding their supply chains resonates with the digital generation. Customers can often trace the origin of materials and understand the ethical practices involved, fostering trust. QRIS, as a transparent digital payment method, complements this desire for clear and traceable processes.